Bulk Text (List View) button configuration
The Bulk Text (List View) button can be configured for any object, including Contact, Account, or a custom object.
Last updated 28 Nov 2025Create the button for a custom object
- Log in to Salesforce and go to Setup > Create > Objects.
- Select the object you want to create a button for.
- In the Buttons, Links and Actions section, click New Button or Link.
Set the button type and behavior
- Click List Button.
- Set Behavior to "Display in a new window."
- Set Content Source to "URL".
Example:

Add the formula
Copy and paste the code below into the formula window:
Replace ObjectAPI-Name with your custom object's API name. For example, for a contact object, use Contact. Then click Save.
Turn on the button for users
Once saved, add the button from the search layout for Salesforce Classic so users can access it.